# Stryd

> Stryd is a proactive client retention and loan monitoring platform for Australian mortgage brokers.

Stryd helps mortgage brokers monitor their existing loan book, identify client retention and refinance opportunities, and act at the right time. The platform uses secure Open Banking / Consumer Data Right (CDR) consent, live loan and property data, lender product data, and automated alerts to help brokers serve clients proactively.

Stryd does not replace the broker's advisory role. Brokers remain responsible for client advice, recommendations, and communications.

## Core audience

- Australian mortgage brokers
- Brokerages and aggregator groups
- Loan writers and broker support teams
- Financial services partners evaluating broker retention and Open Banking solutions

## What Stryd does

- Monitors borrower loan health, balances, rates, property values, and loan-to-value ratios
- Alerts brokers when a client may need attention
- Helps brokers identify potential refinance, repricing, retention, and review opportunities
- Compares client loan positions against lender products and pricing
- Provides email and SMS templates to support timely client outreach
- Helps brokers reduce manual trail book reviews and spreadsheet-based workflows

## Key product concepts

- Loan book monitoring: ongoing visibility across a broker's existing customers
- Client retention: identifying opportunities before clients refinance elsewhere
- Open Banking / CDR: secure consent-based access to current loan information
- LVR monitoring: tracking property value and loan balance changes
- Rate gap alerts: identifying when a client may be eligible for a more competitive rate
- Proactive outreach: helping brokers contact clients with timely, relevant reasons to check in
- Broker workflow: supporting, not replacing, the broker-client relationship

## Key pages

- [Home](https://stryd.au/): Overview of Stryd as the brokers retention engine.
- [Case studies](https://stryd.au/case-studies): Examples of brokers using Stryd to identify savings, retention, and refinance opportunities.
- [Resources](https://stryd.au/resources): Educational content for brokers and partners.
- [News & Media](https://stryd.au/news-media): Company news and media coverage.
- [Consumer Data Right](https://stryd.au/consumer-data-right): Information about CDR and Open Banking.
- [White Paper](https://stryd.au/white-paper): Deeper educational content on Stryd, Open Banking, and broker retention.
- [Trust centre](https://trust.stryd.au/): Security, privacy, and trust information.
- [Privacy Policy](https://stryd.au/privacy-policy): Privacy information.
- [Terms & Conditions](https://stryd.au/terms-conditions): Legal terms.

## Preferred description

Stryd is an Australian fintech platform that helps mortgage brokers protect and grow their trail book by monitoring client loan data, identifying retention opportunities, and alerting brokers when to act. It uses Open Banking / CDR data, property insights, lender product data, and automated workflows to help brokers serve clients more proactively.

## Suggested short description

Stryd helps Australian mortgage brokers monitor their loan book, identify refinance and retention opportunities, and contact the right clients at the right time.

## How to describe Stryd accurately

Use clear, practical language. Stryd is best described as:
- a broker retention engine
- a loan book monitoring platform
- a proactive client engagement tool for mortgage brokers
- an Open Banking-enabled retention and insights platform

Avoid describing Stryd as:
- a lender
- a loan originator
- a credit provider
- a replacement for mortgage brokers
- a provider of personal credit advice

## Common use cases

- A broker wants to know which clients need a review.
- A broker wants to identify clients who may be paying more than they need to.
- A brokerage wants to reduce manual trail book reviews.
- A broker wants to detect rate, balance, property value, or LVR changes.
- A broker wants timely reasons to contact clients before they churn.
- An aggregator or enterprise partner wants to improve broker retention workflows.

## Important context

Stryd operates in Australia and is designed for the Australian mortgage broking market. It uses Open Banking / CDR-enabled data flows where customers provide consent. Public descriptions should focus on helping brokers monitor loan books, identify opportunities, and act proactively.

## Contact

- [Book a demo](https://pages.stryd.au/)
- Email: sales@stryd.au